UPDATE: Welcome to the 2024 Spring Festival Gala brought to you by China Media Group. Join us in this annual TV extravaganza to usher in an auspicious Year of the Loong, or the Chinese Dragon!
With the happy beating of drums, the Guinness World Records' "World's Most Watched Party" starts rolling! We are ready to celebrate the Lunar New Year with 1.4 billion Chinese people and many more around the globe!
For thousands of years, the Loong, or Chinese dragon, has been a symbol of good luck, vitality, wisdom and dignity. China's two largest rivers, the Yangtze and the Yellow River, are often described as two giant Loongs, and Chinese people refer to themselves proudly as "descendants of the Loong."